Ropergate Physiotherapy Clinic

Overview:

Ropergate Physiotherapy Clinic partnered with Rx Digital to improve the volume and quality of enquiries across their physiotherapy and podiatry services.

The clinic wanted to strengthen its visibility in Pontefract while also expanding its reach into Wakefield, Leeds, and surrounding areas. Physiotherapy remained the primary service focus, with podiatry positioned as a secondary growth target.

Rx Digital was brought in to support performance across three core areas:

PPC campaign management
Conversion rate optimisation (CRO) guidance
Tracking implementation and attribution improvements

The Challenge

Like many local healthcare providers, Ropergate Physiotherapy Clinic faced increasing competition in paid search.

The clinic needed a strategy that would:

Increase enquiry volume from high-intent local searches
Improve visibility beyond Pontefract into nearby locations
Generate more enquiries for podiatry without reducing physiotherapy performance
Improve the accuracy of tracking and reporting to support better decision making

Seasonality also played a role in performance trends, with January historically producing higher enquiry numbers.

Our Approach

PPC Management

We launched a targeted PPC strategy focused on attracting local patients actively searching for physiotherapy and podiatry services.

Campaign structure and targeting were refined around:

Conversion Rate Optimisation

Alongside paid media management, we provided CRO recommendations designed to improve enquiry conversion rates from existing traffic.

This included:

Tracking & Attribution

Reliable tracking was essential for measuring performance accurately.

We implemented improved tracking across the account to provide clearer visibility into:

The Results

Rx Digital began working with Ropergate Physiotherapy Clinic on 1st March.

Prior to the campaign launch, enquiry volumes were:

January

0 Enquiries

February

0 Enquiries

Following the launch of PPC management and optimisation work:

March

0 Enquiries

April

0 Enquiries

This represented a significant uplift in enquiries compared with February, while maintaining strong performance beyond the typical January seasonal peak.

The campaign also helped increase visibility and enquiry generation for podiatry services, supporting the clinic’s secondary growth objective alongside physiotherapy.

Outcome

By combining targeted PPC management, CRO guidance, and improved tracking implementation, Rx Digital helped Ropergate Physiotherapy Clinic generate more consistent enquiry volume across key service areas.

The work supported growth not only in Pontefract, but also across Wakefield, Leeds, and surrounding locations, helping the clinic strengthen its local presence and attract more high-intent enquiries.

About Rx Digital

Rx Digital helps healthcare and service-based businesses generate measurable growth through performance marketing, conversion optimisation, and accurate data tracking.

If you want to improve lead generation, increase local visibility, and make better marketing decisions with clearer reporting, get in touch with Rx Digital.